Iâm sure that, if youâre reading this, youâve got a registration to at least one online casino, right? Okay, letâs do a little bit of a practical experiment! And Iâm serious, I really want you to do this experiment on your own, as youâre reading this, okay? Itâs very easy â all you need to do is log into your casino and check out the slots section. Most online casinos have a couple of slots that they put front and center, featuring them and pushing them in the faces of their players. I want you to tell me how many of these slots are licensed (or, in other words, based on an existing property â âGame of Thronesâ, âSouth Parkâ, âAvengersâ, something like that). I donât need an exact number, just a rough estimate. Go ahead and check them out, Iâll wait. Did you check them? Well, if my hunch is correct, most of the featured slots there were licensed, werenât they? Donât worry, Iâm not psychic or anything â this is quite common! In fact, if you look at the reviews of the most popular UK casino sites, youâll notice that the same thing happens pretty much everywhere â the featured slots are almost always licensed. But why?
Well, thereâs quite a lot of reasons for that, honestly. In the world of branded products (which slots are), licensing is nothing new â the most popular products often tend to carry a brand name. Weâre talking (860) 479-4942, âStar Warsâ cookies, âGame of Thronesâ coloring booksâ¦ Any product you can think of, the most popular version is either licensed or has been around for decades and has a long-standing connection with consumers. Hell, even the most popular movies coming out these days, like all those Marvel movies, âPower Rangersâ or âTransformersâ are all licensed properties (even if in Marvelâs case the people who created the original material are the same ones who are also making the licensed product, which is rare), and, in the case of âFantastic Beasts and Where to Find Themâ, weâre getting five movies based on eight movies based on seven books. Damn! All that for a little extra popularity? You better frigginâ believe it!
Currently, the market is oversaturated with products â thereâs dozens of people who make cookies or toilet paper, for example. Itâs especially bad when, due to laws, regulations or just common sense, you are unable to make your product that much different from the product of someone else. So how do you still make people invest in YOUR version as opposed to your competitors? Licensing is a great way to do exactly that. As you may have noticed, most slots are fairly similar to each other due to very strict gambling laws which are active in places like the UK. As a result, people tend to be more attracted to a slot with a name they recognize, like âGame of Thronesâ, rather than something that sounds utterly boring and foreign to them, like, say, âBratislava Bingo 2: Electric Boogalooâ. Slot developers have noticed that, so they generally place bigger budgets and more effort into slots that are licensed, knowing that theyâre going to be more popular than the rest. Players catch on, realize that most licensed slots are better than the rest, and start playing even more of them. Itâs a bit of a closed circle, honestly, and one that casinos have very much taken advantage of by placing licensed properties front and center.
So thatâs why licensed slots are featured in so many online casinos â they tend to be better than the rest, and players flock to them like ants on sugar. Itâs not like non-licensed slots are discriminated against (some non-licensed ones, like âMega Moolahâ, are still among the most popular choices), itâs just that most players generally prefer the properties theyâre familiar with and know will be better-made than the rest. Thereâs nothing really wrong with that.